Personal Injury Case Study

Client Background

 

A Personal Injury Law Practice startup in Bay Area California Area needed to get leads. Their main objective was to attract as many calls as possible within a reasonable budget.  They knew that just relying on their website and chasing referrals was not going to generate enough cases to get them off the ground.  

The owner of the firm had secured a little investment capital and their budget was $10k per month.

Project Scope

 

Our approach consisted of the following steps:

  1. Use tested and proven campaigns and landing pages to get the best possible conversion rate.
  2. Implement call tracking to ensure that all phone inquiries are properly captured, recorded and improvements in the call handling process identified.

These actions were completed within 7 days after signing the agreement to work with ClickWhipt.

 

Results

Client was shocked by the low cost per lead and cost per case acquisition. Client was also very pleased that less than half the budget was spent.

 

 

10 days after

20 days later

Spend

$1,192.81

$2,579.88

Leads

4

14

Cost Per Lead

$257.43

$168.94

Personal Injury Cases

2

5

Cost Per Case

$514.86

$515.98

Client Feedback

“Luda Drummond delivers superb results, well beyond her initial (solid and conservative) predictions. I work with Luda now, and have no intentions of looking elsewhere. Highly recommended professional service, always mindful of the ROI and of the client’s needs.”  — David M (Personal Injury Attorney in CA)